How to Strategically Add Events into your ABM Mix

A talk by Aleksandra Panyukhina and Clayton Pritchard
Pixelz and Formerly Head of Marketing

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About this talk

For many ABM is a mix of ads and VIP dinners. Yet people behind the successful ABM campaigns know that there is so much more to it.

In this chat we will focus specifically on using varied types of events for different ABM plays, and analyze how to make the right decisions and get the most out of your investments.

You will learn: - How to identify and evaluate the right 3rd party events and say no to the rest

  • When to plug in an event (and what type) in your 1:1 and 1:few campaigns, and how to get the accounts involved

  • What other event-related tactics you can use in your ABM plays for the best results

Topics covered by this talk

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