Implementing Successful Competitor Displacement Campaigns

A talk by Collette Johnson
Product and strategy consultant, Product Marketing Alliance

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About this talk

In markets where competition is high competitor displacements initiatives are key to business growth and long term success. Collette Johnson brings her 10yrs+ experience of developing and executing highly successful programmes. This session will look at key team structure and comms between marketing and sales, rapid decision making to enable early campaign success, and her learnings from across product industries.

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