The Marketing Testing Maturity Model (How to go from testing CTA colors to tailoring your website to the buyers journey)

A talk by Sara Pion
Head of Marketing Strategy, Dandy

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About this talk

If you google "Conversion Rate Optimization Strategies", you'll either find in-depth articles: - For e-commerce and B2C marketers on how to drive more sales on their site - For B2B marketers on changing CTA colors and moving CTAs above the fold of your pages.

There's so much more to conversion rate optimization and testing than CTA colors or direct response actions on your site. All too often, marketers will run a quick CTA test or headline test and call it a day. But when you have a continuous testing habit, and start to increase the complexity of your tests, you can unlock insights into your buyer's journey at a scale you would never be able to gather in 1:1 interviews.

In this workshop, you'll go through the Marketing Testing Maturity Model, giving Marketing teams the playbook on how to run continuous tests that give you valuable insight into how your buyers want to buy from you. Actionable takeaways will include:

  • Practical Steps On How To Plan Experiments
  • How To Stand Up An Experimentation Arm Without A Ton Of Website Traffic
  • Examples Of Tests You Can Run At Each Level Of Maturity

Topics covered by this talk

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